Café Ceylon is a Sri Lankan owned Café in Kampala,Uganda. The brand wanted to break into the Social Media Sphere and build a loyal and engaging customer base.
Our task was to create a brand identity on Facebook that would spread the word around about Kampala’s newest café and draw in more sales for the brand. Our research showed that the brands competitors didn’t have a strong online presence which we as a strength in building the brand’s own social media presence.
Working together with the team from the client’s end we decided on the tone and direction of the page and entered the social media platform with a coordinated message.
It was crucial that the team on both ends were well informed and maintained strong communications to ensure that customers received the best experience on the page. Queries and Complaints were met with immediate effect by the client’s team while we also remembered to stay in touch with all those who reviewed and posted on the page. Posts were driven at creating conversations on the page and creating a strong interaction within the page.
Nearly four months into managing the page it had gained a strong followership of over 4K. We carefully planned a few promotions and campaigns as a way of building sales and footfall into the Café and built our online posting material to create an interest in fans to visit the Café and try out the items.
Targeting seasonal campaigns and surprise promotions we have managed to keep fans constantly tuned into the page- commenting on posts and sharing their experiences. We analyzed FB statistics to choose the most user engaging times of the day to target different users for different campaigns, thereby building a wider awareness. In this manner we have reached an overall fan base of 10K in less than a year.
The SLDF Interior Design Exhibition is an annual affair organized by AOD. The page is targeted at creating awareness regarding the event in order to drive footfall for the event.
The SLDF Interior Design Exhibition was lesser known among. Our task was to break into these demographics to create awareness and interest in the event that would eventually draw footfall to the event.
We took advantage of the imagery available to us from the previous year’s exhibition to create a visual idea of the event on IDE facebook page. Our aim was to get parties interested by sharing insight into what the event looks like by showcasing the right imagery.
In order to create more insight to the event we chose to highlight on our stall holders and what they would be bringing to the exhibition, thereby increasing the level of interest in the event.
During the three days of the event we were present at the venue offering full coverage of the event and sharing regular video clips and images on both Instagram and Facebook. It was crucial that we used every opportunity to draw interest and bring about further footfall.
Upon the closing of the exhibition we ensured that we thanked all attendees and shared all available images from the three days of the exhibition. We continued to keep the event alive through image sharing and interacting with fans until the hype gradually died down.